Glossary about SEM - Search Engine Marketing

• Click Through

• Pay per Click

• CPM

• Pay per click


Click Through

Action of the Internet user in which he presses the left mouse button to follow a link or announcement.

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PPC

PPC (Pay Per Click), a payment model in online advertisement. It is used a lot in search engine marketing, in which the advertiser pays a specific amount of money each time a user clicks on an ad, and remits the user to the website of the advertiser.

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CPM

CPM, or Cost Per Thousand (M is the roman numeral of 1000), is another of the payment models for online marketing campaigns. In this case the advertiser will pay based on the number of advertisements shown up. CPM defines costs per thousand banners shown up.

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PPC (Pay per click)

PPC (Pay Per Click), a payment model in online advertisement. It is used a lot in search engine marketing, in which the advertiser pays a specific amount of money each time a user clicks on an ad, and remits the user to the website of the advertiser.

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