Search Engine Marketing

What is search engine marketing?

Search engine marketing, sponsored links or SEM (search engine marketing), involves inserting advertising in the major search engines (Google, Yahoo and MSN) together with the natural search results for certain keywords or phrases. Information of our company will show up when a person performs a search in the form of any of the chosen keywords.

Comunica Marketing On-Line has a certified professional, "Google Adwords Qualified Individual" who optimizes your marketing investment in search engines to achieve the desired results.

The advantages of search engine marketing

Through search engines marketing or SEM we succeed to increase the visibility of our website, so that all those who are looking for the goods or services that we offer can find it.

Moreover, we can increase the scope of our marketing activities making our ads run simultaneously on thousands of web sites whose topic is similar to our product or service.

The cost of marketing is directly associated with search results. This is based on the number of clicks on your ad.

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Marketing on the Internet and Systems of Pay per Click (PPC)

In all those marketing campaigns with PPC (Pay per click) the payment model is based on the advertiser paying according to the number of visits or clicks on their ad. Advertisements are placed in the area right next to the natural search results in the search engines (Google, Yahoo, MSN etc.) and the advertisers bid to place their ads in the most visible areas for certain searches (keywords or phrases Key). Those who bid higher generally obtain the best place for their ads, and often have more adequate visitors on their website.

Why should you choose Comunica Marketing On-Line to carry out your marketing campaigns in search engines?

Marketing in search engines, like natural search engines positioning, is based on the analysis and understanding of the user’s behaviour, on keywords and monitoring as well as on system optimization among others. Comunica Marketing has the necessary experience and knowledge for you to analyze the keywords that are most appropriate and to select the lucrative for you. We design a comprehensive strategy of SEM for you, implement and optimize it for you under the criteria of profitability and efficiency.

This way, you can conduct a marketing campaign in search engines designed to achieve the best results in canvassing and sales without effort.


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