Telemarketing: Glossary

• Telemarketing

• Arguments

Operator

Call center


Telemarketing

Telemarketing or telephone marketing is a component of the marketing mix within the overall strategy for marketing of companies. It is the systematic use of the telephone as a channel of contact with current or potential clients in order to achieve a specific objective.

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Arguments

The arguments in telemarketing consist of the text used by the operator as a guide when contacting the client by phone. Normally these arguments are illustrated in form of a tree or an algorithm and include those points that the operator transmits based on the interlocutor's responses.

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Operator

The teleoperador is the person responsible for the transmission or reception of calls and therefore in charge of coming into direct contact with customers. Because of the important role of the teleoperador in telemarketing and the fact that success or failure of a campaign will depend directly on how he performs his task, it is very important to choose the right people, and they have the necessary training and experience. They ought to be familiar with all arguments and have the ability to respond adequately to the excuses and objections of the other party in order to close the sale upon completion of the call.

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Call Center

Call centers or call centers within companies are the area where teleoperadores transmit (outbound) or receive calls (inbound) from or to current or potential clients, internal or external persons, subscribers etc.

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